La croissance rapide de ta start-up, est-ce possible?

C’est sûr que quand l’on lit ce titre, la réponse doit être affirmative. Nous avons des preuves avec plein d’entreprises américaines, mais est-ce possible pour ta compagnie? Est-ce que possible pour ta start-up qui réside au Québec ou dans la francophonie?

C’est possible, si l’on met en place des leviers de croissance, plus communément appeler: le ‘Growth Hacking’.

C’est un terme originaire de Silicon Valley. C’est un principe qui a été mis à l’existence par Sean Ellis. Il a testé, et compris que si l’on est capable de combiner plusieurs méthodes de digital marketing, tester, et améliorer la recette. Nous sommes capables de  propulser des entreprises dans la stratosphère financière; pour en citer que quelques-unes Dropbox, AirBnB, Facebook, Instagram, Twitter,etc. D’ailleurs, beaucoup de ces entités mythiques ont des équipes de Growth Hacking à temps plein.

Le Growth marketing regroupe quoi au juste?

L’hypothèse proposée par l’activateur de croissance, est de: 

  • Identifier les problèmes,

  • Proposer des solutions innovantes,

  • Construire des hypothèses,

  • Tester, tester, tester

  • Et recommencer le cycle

Le growth marketing est calqué sur le principe de l’amélioration continue (planifier, faire, réaliser, vérifier et réagir). Le growth marketer se démarque parce qu’il essaie de comprendre exactement ce qui se passe avec votre client quand il va sur notre site web; en exploitant différents outils tels que : les relations publiques, les ventes, la psychologie, la rédaction d’articles intéressants, les données recueillies dans les différents outils (Google Adwords, Google Analytics, Facebook pixel, Mailchip, etc). 

Mais le plus important dans la mentalité du growth hacker est qu’il est dédié à comprendre ce qui passionnent vos clients, leurs profils (persona), leurs habitudes d’achat et le tout est superposé avec les données recueillies afin de trouver d’autres avenues de croissance. 

Il comprend l’interdépendance des différents aspects département dans une entreprise. Il saisit que le produit est impacté par le marketing, le marketing impact les ventes et la production peut impacter les ventes, s’ils ne sont pas capables d’avoir de bonne prévision. Ainsi, ce qui est mis de l’avant par Mark Roberge, et Sean Ellis est d’avoir une équipe de chaque département qui forme une équipe d’activation de croissance. Ce concept a fait ces preuves avec des entreprises telles que Hubspot ou facile à mettre en place quand l’équipe est petite, mais cela devient un défi avec les entreprises qui sont plus matures dans leur cycle de vie. 

 Mais si je suis une startup, est-ce que vraiment pour moi ? 

La réponse est : oui, avec un bémol. Le Growth marketing permet de valider les fondements, le pourquoi de votre entreprise, le comment, et permet un examen approfondi de votre audience, afin de bien valider le meilleur de communication à exploiter.

Mais il est important de se souvenir que les stratégies qui seront mises en place doivent être en relation avec le budget que vous avez fixé pour le marketing; et c’est très souvent là où le ‘bas blesse’ dans les petites entreprises. D’où l’importance d’être tactique dans son approche, et de ne pas le laisser au gré du vent.

De plus, s’il n’y a pas de rigueur dans l’approche ou que les principes de croissance ne sont pas suivis ou exécutés par une équipe marketing qui est opérationnelle, le résultat risque d’être médiocre et ne correspondra pas aux objectifs stratégiques de l’entreprise. 

La régularité des actions marketing, est de mise. Consultez-nous, afin de voir si c’est une avenue pour vous. 

Nhoé @agencystrive #tribujako ~ jako-media.com

 

Who is buying your product?

Are you relying on word to mouth?

Do you know who is your typical buyer?

I am writing this article, because I believe that your marketing strategy should be with typical buyer in mind. I have been using Facebook Audience, I know that Facebook has been in the mist of different controversy, nonetheless Facebook Audience Insight is a powerful tool to understand who is your typical buyer.

Audience Insight is the best tool to :

  1. Obtain demographic and behavioral data about your audience and competitors.

  2. Gain valuable information about your audience (organic or paid)

  3. What do they like?

  4. Find their interest, within a wide group of peeps

  5. Discovers : broad interest of FB audience

  6. Interest of people connected to your FB page

  7. Interest of contact in your customer page

  8. Interest group to discover demographic, page likes, location, FB activity, devices and incomes.

  9. Are you using Audience insight, to find your target market or buying persona?

What tool are you using?

Thanks

#agencystrive


How to write a elevator pitch from Hubspot

30 sec to make a good impression… How do you create an effective elevator pitch? Let's take a look.

Who are you?

  1. What does your company do?

  2. What's the value proposition?

  3. Grab their attention.

  4. Read and edit the pitch.

1. Who are you?

Before jumping into your elevator pitch, you'll need to introduce yourself to the person you're talking to. Write a sentence about who you are and what your role is at the company. This will help you start the conversation off on the right foot.

2. What does your company do?

Have a clear understanding of what your company does. What's the company's mission and goals for its product or service? Include a section in your pitch where you introduce the company. The more you know about the business, the easier it will be to cater your pitch to the person you're talking to.

3. What's the value proposition?

What does your company do exceptionally well that sets its product or service apart from the rest? Write a brief, 1-2 sentence statement about the value the product or service provides to current customers.

4. Grab their attention.

Pull in your audience with an exciting story about a customer or the company founders. Or offer up a fascinating fact or statistic about the product. An attention-grabbing hook keeps people engaged with what you're saying.

5. Read and edit the pitch.

Read your pitch aloud and make sure it sounds natural. If your pitch is overly formal, you could come off as stuffy and uptight. Instead, make your pitch conversational. This will keep your audience captivated and more likely to continue the conversation.

If you're looking for some inspiration, look no further. The following elevator pitch examples illustrate six different ways to describe what you can offer.

https://blog.hubspot.com/sales/elevator-pitch-examples

Why do you need a website for your company in 2019?

Why You Need a Website for Your Business 2019

By Nhoé Dominique

I cannot believe, we need to ask this question in 2019, but it is still a issue. This is why I am writing about it. Being an entrepreneur and running a business is no simple task and certainly not for the faint of heart. Building up an empire, even a small one, is a challenge for anyone. A lot of factors go into your success, one of them being the rate at which you reach potential customers. If you do not have a website for your business already, it is vital that you make you as soon as possible. This is the digital age, and so a website is the best marketing and commerce tool available.

Make a First Impression

Think of your website as the resume and interview with every potential customer or partner in the world. You would never hand in an underwhelming resume. Worse, you would not go to a major job opportunity without one, would you? When you build a website for your business, you are putting the best face of it forward for the world to see and building up a persona that customers will judge you by. That is why if you do not have a website or even one that is technologically up to spec, consumers will look straight through you and your business.

Gain Street Cred

When you have a website, you are putting your services and products out there for the public to use, review, and comment upon. The better service you provide, and the more testimonials you get, the more credibility you have.


The other way you gain “street cred” with a website is by giving your business two locations--the physical one (even if that means you working from the bedroom), and the virtual one. More often than not, people search for a business by their website first before ever considering the real location. If you have a home-based business, a website adds viability.

No Website, No Business

Going off of the second point, the main point of having a website is that, nowadays, if you do not have one, or at least some kind of social media presence, it is hard to exist. Customers cannot identify your brand or your services if you do not have an online presence. People will not trust what you offer if they cannot learn more about you.

Further, you need a decent-looking website. There are so many services out there that make a clean, multi-platform website entirely doable. For instance, WIX, Weebly, Wordpress, and Shopify. If your website is not mobile-friendly, it needs to be. Remember, no website means no exposure. But a unorganized, obsolete website literally gives the impression of a sloppily run business.

Digitized Window Shopping

Less people are going from storefront to storefront to weigh their options and are instead using online services to compare prices and services. The growing trend is comparative, budget-friendly shopping. Therefore, if consumers cannot find information on how your business matches up with others, you will get overlooked. You might have a stellar shop with so much to offer, but that does not cut it anymore. Offer at least a glimpse of what is on the menu or in your inventory.

Save Money

One of the biggest reasons many small businesses do not already have a professional website is because owners such as yourself believe the cost overrides the usefulness. First, there are plenty of free website hosting (ex. WIX, Weebly) or cost-effective subscription services (ex. Wordpress.org, Squarespace, Sharetribe) out there that can get you started without impacting your overall budget. A professional website can be built on as low as $10-20 a month, depending on the services you use.

Second, you are actually losing money by not having a website! Consider this: without a website, you are not reaching a large consumer base. You might decide to run some newspaper ads or put out signs, but these not only cost money, they do not advertise efficiently. Services like Adwords or Facebook Ads circulate your advertise throughout the internet, not just to people skimming the classifieds or driving their car.

Showcase Your Work

More than the window shopping factor, a website becomes your permanent portfolio. You can integrate social media posts (Facebook, Twitter, Pinterest), image galleries (Instagram), press releases, blogs, and other content that will resonate with visitors to your page. All of these things demonstrate the reliability and uniqueness of your service.

The other way websites help with showcasing your work is by integrating Search Engine Optimization (SEO) and putting your relevant data out there in ad form (although this is subscription). SEO is vital to making sure that when people input keywords associated with your business into their favorite search engine, your business pops up on the first page.

Improve Customer Service

Regardless of what you are selling or offering to customers and potential business partners, you need a way to communicate. Now more than ever, people are making use of website contact links or the “request more info” buttons. People are looking to FAQ pages for solutions to their questions rather than calling the business phone number.

A website is the best thing you can do when building up decent customer service, because it is the ultimate way to keep consumers up-to-date and informed about what your business is doing.

24/7, 365

Plus, no one complains about being able to access information every single day or the week, every day of the year. Unless the server has a hiccup, or you are revamping the website, there is no reason for your site to not be accessible. And unlike other components of your business, a website does not require intense supervision. Build it, and let it run.

Email

Another addition to the customer service department is the business email. Having an email account solely associated to your website works two ways: First, it just looks more professional. I mean, yungjock69@aol.com might seem cool to you and friends, but how does that come across to a potential client? Secondly, all of your business inquiries will be in a separate inbox, not dispersed between your personal emails. This makes invoices and everything else so much easier to organize.

Web Push Notifications

If you have a storefront and plan to sell some of your homemade goods or other like services online, or even if you plan on simply releasing blogs from time-to-time, web push notifications are another effective advertising tool that can only be used if you have a website. You might have heard the term “opt-in” information. Basically, web push notifications are you way of advertising short blurbs of information, coupon codes, and other things customers might like to know without flooding them with newsletters and emails.

Customizable

A professional website can be as minimalist or as innovative as you wish it to be. You have a breadth of tools at your disposal, as well as thousands of pre-built templates. There are plugins and apps that allow you to make the website available on computers, tablets, and smartphones. Showcase your creativity or your technical skills by fabricating an awesome website. All you have to do is weigh the advantages of using a service like Wordpress.org vs. DIY (WYSIWYG) platforms like WIX, Weebly, Squarespace, and others.

The more interesting and smoother operating the website is to the client, the more interest they will gain in your business as a whole.

Grow at Your Own Pace

While the money part of building a website was already mentioned, there is something that cannot be prefaced enough. That is not having to put out incredible sums of money to build a decent website. There are so many service options out there for you to select the one that fits into your business plan perfectly. A lot of providers have options that allow you to upgrade overtime, so as your business gets larger, so too can the website.

And maybe you are not looking to become an internationally-known force. Maybe you just want a reliable online portfolio that speaks to clients in your region. There are suitable options for that too.

Final Thoughts

Websites have gone from being an optional factor in the success of small businesses to becoming a vital organ. While you (and your employees) are the heart and brains of the operation, think of the website as the nervous system that sends waves of electrical impulses out into the surrounding extremities to jump-start movement. You cannot hope to succeed against larger corporations with massive marketing campaigns without letting your voice and your aspirations being heard.

When it comes to building up your business, build up a website at the same time. Do not wait a second longer to make a professional presence on the world wide web, because a website is the resume, portfolio, eCommerce epicenter, and backbone of your business.


On Site Check list #SEO

Having a website is ok. Having your website found by people, it’s great. This is why have a good SEO strategy is mandatory nowadays with Google algorithms changing ever so often.

Here’s a check list that I have found on seomark.co.uk, enjoy!

  1. Add keywords to urls, title tags, meta descriptions, header tags and alt tags.

  2. Ensure each page has a unique and descriptive title and description.

  3. Assign existing, or create new, pages for each keyword.

  4. Improve content to match/better content on competitor websites.

  5. Assess existing and potential keyword targets.

  6. Remove, merge or add to pages that have little useful content on them.

  7. Check the site loads properly in different web browsers and screen resolutions.

  8. Analyse inbound link profile.

  9. Ensure call to actions are located in prominent positions.

  10. Link to important pages from the homepage and/or main navigation area.

  11. Improve the readability and formatting of written content.

  12. Check for and fix broken links.

  13. Add structured data mark-up code.

  14. Claim authorship of content.

  15. Fix duplicate content issues.

  16. Add in-content links where appropriate.

  17. Remove unnecessary outbound links.

  18. Create a user-friendly 404 error page.

  19. Assess and improve page loading times.

  20. Add social media sharing buttons.

  21. Create and submit an XML sitemap.

  22. Set-up Google Analytics and Search Console.

Thanks

Why do you sale?

For some people, it is money; others is their calling. What is it for you?

Most people, don’t like being sold too. But, every day marketers find new ways to connect and sales to audience without knowing about it; and they produce books to sell the idea to CEO, VP’S and it tickles down to managers.

For me, it was an accident, I was not a born salesman. What I mean by, I was not buying watches in New york, and reselling it for a profit in Montreal; like one of my friend. It was not in my blood.

While I was in college I needed something better than McDonald, and after several resume left I got a call from Futureshop. It was perfect, it just happens to be near my house and I could work part-time while going to school. It was at Futureshop (now, Best Buy). For you, was it your calling? Did you know that you wanted to be in sales when you were in school or college?

One thing that I noticed while being in different sales environment, customers hated the pushy salesman or the car salesman as they call it. (No disrespect to any of my sales colleagues, by the way!)

If I could explain the feeling, it goes like this: smart product expert + fuzzy feeling of someone that you knew in a past life. Having a first contact is easy in B2C (business to customer sales), but a lot more challenging in B2B (business to business) it takes time to reach the right decision maker.

To help you strive, here are some tips back up by research:

•  You are 100x more likely to successfully contact a lead if you respond within 5 minutes and 21x more likely to qualify that lead.

• In average it takes 6 attempts to reach one lead

• Best times to call are usually between 8am and 9am and then again between 4pm and 5pm.

• Call on Wednesdays or Thursdays

• It needs to be a local number; buyers are 300% more likely to answer your calls if they recognize your area code.

• Smile while talking on the phone, it makes a difference.

• Don’t talk bad about the competition that is self-explanatory.

• 78.6% of salespeople using social media to sell out performed those who weren’t. http://www.leadresponsemanagement.org/lrm_study

Why do we sales? To get to our quotas, buy a nice car or a house. It needs to be more than that, or we don’t last. Passion needs to be at the core of what we do, passion for the product, service or project. Some people have jobs to pay bills but they are miserable.

If there is passion, mastery is usually not to far out of reach. Passion helps you dig about your products to become an expert in your field over time.

I would also add a prime factor in sales: Emotional intelligence. EI help you assess your prospect better and navigate in the corporate jungle.

Do you think it is accurate? Does emotional intelligence play a role in your sales journey? I am open to your ideas on the subject. Please Comment below.

Strive.