Hitstory : Music App ➜

Customer Objective :

Understand the market for their future app.

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Strive’s strategy :

The project was a major undertaking that required collaboration between several parties. This approach, called DACI (driver - approver- contributor), allowed us to manage and deliver this task effectively by understanding the market; finding an ideal candidate for future application based on their fit with our target audience's needs; testing out potential profiles against each other in order create the right customer journey and get user adoption in the music community.

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Results:

Create an online event with 670 persons connected to the online event during the pandemic

3.9%CTR on the ads

20 artists several matching with artists and producers.

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